Communication is used in every sphere daily and it has significance in business as well. In the business field, good communication is the need of the day as it affects the profitability of the company and its operations. If you do not have good communication skills in business, you will find your company finding numerous challenges and this will lead to the ultimate termination of your business in the long- run.
Ron Forrester – popular entrepreneur coach and business specialist in the USA says there are two types of communication – one -way and two- way. The one- way type of communication is when the business communicates with the customer in the type of advertising or marketing. Here the business sends out information or a message to the customer or prospect but does not expect a response in return. Two- way communication is social media communication where the business has the ability to interact with the customer and a relationship is shared.
Effects of Good Communication in Business
Good and effective business communication actually boosts the bottom line of a business. When the lines of communication are open, the relationships between the customer and the business improves. The business is able to convey to the customer on how the use of their goods and services can actually benefit them. This helps in customer conversion and good communication leads to the progress and development of the business in no time.
The Forms of Communication and its Identification
When it comes to business communication you will find the company uses three forms of communication to send its message across to the targeted audience primarily the customer. The first form is audio, the second visual and the third expressed. The company should be able to understand the basic fact that people tend to process information in different ways. Some people prefer hearing about the product or the service as they can remember its traits better. Some like to see a video on the product or service. Some respond to the body language of the presenter. A good company will always use these three forms of communication to send out a positive message to its targeted audience. Once the communication lines of the business is strong, you will find that the business prospers to a very large extent and this is good news.
Internal communication is essential for the boost of the business of the company and when it is strong the company is able to develop fast. Ron Forrester says that entrepreneurs should be aware of these benefits of communication if they really wish to make a positive impression on people. He also says that when you are focusing on communication you effectively can get the best for your needs if you listen to the responses of the customer or the targeted audience too. Their feedback and views do go a very long way when it comes to the improvement and development of your business operations. With the right communication skills and processes there is surely no looking back, he says.